Effective Date: 12/15/2025
This Privacy Policy describes how Dumb Blonde Energy & Bakery ("we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make purchases from dumbblonde.ca (the "Site").
1. Information We Collect
We collect information about you through various methods:
A. Information You Provide Directly
We collect personal information that you voluntarily provide to us when you:
- Place a pre-order for bakery items.
- Book an event.
- Fill out a contact form.
- Sign up for our newsletter.
This information may include:
- Personal Identifiers: Your full name, email address, and phone number.
- Transaction Details: Information related to your pre-order or booking (but excluding credit card numbers, which are not currently processed on the Site).
B. Automatically Collected Information (Usage Data)
We automatically collect certain information about your device and interaction with the Site ("Usage Data") through tools like Google Analytics. This data is used solely for internal analysis and to improve our services. This information may include:
- Device and Browser Data: IP address, operating system, browser type, and device type.
- Interaction Data: Pages viewed, the time spent on those pages, and the sequence of pages viewed (clickstream data).
- General Location Data: We may infer your general geographic location (city/country) from your IP address.
Note: We reserve the right to expand our use of Usage Data and Location Data in the future to enhance our services.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To Fulfill and Manage Orders: To process your pre-orders, event bookings, and communicate with you about your order status.
- Communication: To respond to your inquiries via the contact form and send you our newsletter (if you have opted-in).
- Operational Improvement: To monitor and analyze website usage and trends to improve our Site’s functionality, layout, and content.
- Marketing and Promotions: To send you promotional materials about our events or bakery items (only if legally permissible and you have consented).
3. Sharing Your Personal Information
We do not sell your personal information. We may share your information with the following third parties who assist us in operating the Site and providing our services:
- Service Providers: We share Usage Data with Google Analytics to understand how customers use the Site. Google’s use of your data is governed by the Google Privacy Policy.
- Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
4. Payment Processing
While we do not currently process credit card payments directly on the Site, we collect personal identifiers for bookings and pre-orders that require payment via e-transfer or cash deposit.
- Future Updates: Should we introduce online payment processing (e.g., credit card payments) in the future, this policy will be immediately updated to detail the third-party payment processor used, the type of financial data collected, and how that data is secured.
5. Your Rights and Choices
Depending on your location, you may have the right to request access to the personal information we hold about you, to ask that your personal information be corrected, updated, or deleted.
- Opting Out of Marketing: You can opt-out of receiving our newsletter at any time by following the unsubscribe link provided in the email or by contacting us directly.
- Cookies: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.
6. Security
We take reasonable steps to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
7. International Users (GDPR and CCPA)
If you access the Site from outside of the jurisdiction where we operate, your information may be transferred to, stored, and processed in our operating jurisdiction.
- If you are a resident of the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR).
- If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA).
If you have specific questions about these international rights, please contact us.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the new policy on the Site and update the "Effective Date" at the top. We encourage you to review this policy periodically.
9. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at [Your Contact Email] or by mail using the details provided on our Site.
